About Shop Charmed

Get To Know Us:
Charmed is an online boutique for women, men, and kids created by me, Shelby Hood! I am a MILSPO, married to my best friend for life. I have 2 little besties! Cecil and Cameron. They make my world go round! 

When I’m not watching them play or ride dirt bikes, you can find me behind the heat press cooking up fun new items for the shop or dancing with my headphones on full blast. This season of life is CHAOTIC and BEAUTIFUL!!

 

 Every item is hand picked or hand made by me. Each and every item reflects my personal style: comfortable + classic with a detailed eye. Comfort and everyday cozy is the vibe! I am passionate about making trendy looks available to every budget. At Charmed the hope is that you don't have to break the bank to feel and flaunt your best! Style is achievable for everyone and I am here to help you do just that!

 
The Why Behind Shop Charmed!
Shelby is a wife, mother, daughter, sister, and owner of Shop Charmed. She has a deep love for her family and her people.
“Shop Charmed” was named after a saying her dad always said. A phrase that she had heard almost everyday growing up. Whenever he “got lucky” one would say, for example, finding a $20 on the ground, winning a poker game when he had a crap hand, an almost accident on a sketchy backroad, he would always wink and say, “Charmed Life.” In longer conversation, he would say something along the lines of, “Nothing negative will ever touch me because I live a Charmed Life.” Cameron, Shelby’s Dad, passed away in 2016. It is her goal to carry on that “nothing can stop us we are all the way up” energy to everyone she can because her dad’s positive attitude was INFECTIOUS in the best way!!! 

A note from Shelby
Charmed Life is more than any of us can put into words. Some call it a God wink, some say it’s just luck, shoot some say it’s magic…. But one thing I know for sure is every single one of our customers have had some charm poured into every single item! Gospel is sang in the making process. Gangster rap and booty shaking daily. Kiddos are chased. Sometimes tears of frustration may fall… But beautiful, authentic, positive energy and love is the foundation of Shop Charmed and I hope that’s what you feel when you are on lives with me and when you open your packages!
You can always rest assured, we all share one thing in common: “Charmed Life.” ✨